What Makes a Client-Centered Law Firm Different From the Normal?
A successful law firm requires systems and technology in place to attract and retain clients. Most lawyers would agree that the entire practice is focused on their clients, and the law firm serves as the client’s advocate. While lawyers represent clients and take care of their legal needs, these days’ firms must focus on client-centered services as well. Here’s what makes a client-centered firm different from the norm. In addition to a solid marketing strategy, a client-centered firm provides personalized service.
Small firms
There are many marketing tactics small afspa law firms can use to get the most visibility online. Traditional advertising methods aren’t effective anymore, and the client’s expectations have changed. Technology has made the client’s experience far more convenient than it has ever been. Clients have access to all the information and alternatives they need to make informed decisions. Traditional advertising tactics for small law firms are meaningless. It’s time for small law firms to rethink their marketing strategies and focus on content.
While many factors are common to smaller firms, they can amplify opportunities and risks. Many small law firms report that their biggest competition is other firms of similar size. While this has been true for many years, the fact remains that the firms that can invest the most in marketing are often the ones that win the most business. However, the challenges facing small firms today are even more intense than they were in years past. Small law firms are facing greater challenges than ever.
Boutique law firms
If you’re looking to join a boutique law firm, here are some things you should know. First, boutique firms are often more flexible and can adapt their work practices to fit a changing socioeconomic climate. They’re also smaller, which makes them more agile. They are better equipped to deal with a shift in resources and budgets. They have the time to focus on clients, so you can focus on providing excellent legal services to your clients.
The key difference between a boutique law firm and a large firm is size. Large firms have the infrastructure to offer a broad range of services, while smaller firms tend to focus on specific areas of law. Boutique law firms typically specialize in one or two areas of law, so they can offer exceptional service at a lower fee. They also have access to a more experienced team of lawyers who can handle the most complex matters. They are also more flexible when it comes to fees.
Mergers
Over 70 major law firm mergers have taken place in the last three years, many of them high-profile and international. Among these mergers, the most notable is the four-times-merger of Dentons, now the largest law firm in the world, with over 6,500 lawyers and 100 offices. Mergers in law firms are not without their benefits. Firms should consider the strategic business benefits of the combined firm, which includes a broader range of practice areas and broader geographic coverage.
Law firm mergers are becoming increasingly common because of the competitive urge that has pushed firms to look outside their own borders for growth. While the U.S. legal market remains robust, mergers are often the best way for midsized firms to ensure the next generation of leadership. However, mergers can create logistical challenges, and some firms are reluctant to enter into virtual partnerships. Fortunately, these firms are still committed to growth and merger opportunities.
Client service
Today’s client demands world-class service and high-quality products. Traditionally, law firms have focused too much on attracting new clients and retaining existing ones. In reality, obtaining new work from existing clients is the most effective marketing strategy. Increasingly, law firms are incorporating client satisfaction surveys into their business model. Surveys ask clients to rate their attorney’s performance, their overall experience, and their timeliness. Clients also are asked to provide feedback regarding the quality of work performed by their staff and whether they would recommend the firm to others.
The key to providing exceptional client service at a law firm is to understand the needs of your clients. In a recent article, Jack Newton wrote about the importance of identifying client expectations and exceeding their requirements. A client-centered approach to service means making things easy for the client. It also means being transparent and explaining the legal process in a clear and understandable way. Newton notes that five-star hotels have frameworks that govern their service, and law firms can follow the same principles.